Page 1. "Hale Memorial Merriam Park Branch," A black and white photograph shows the new Merriam Park Branch on Marshall Avenue, formally opened on November 20, 1930. Page 2. "Don't Be Bashful!" The spirit of service should be first for every library employee. Staff attitude and demeanor should encourage the public to feel free to put forth any inquiry. A true statement in 1930 as in the present. "The Library's Christmas Services," Those who were considering the gift of a book for a friend, would do well to consult with library staff before making a purchase. Page 3. "Donors." Their names are listed in alphabetical order and their gifts appreciated. "Why A New Library Card," In 1930 a library card was renewed every five years. Registration records provided demographic information that enabled the library to reach all people within the city. Today library cards expire every two years. "The Quality Of Library Service," The library looked at corresponding statistics and determined that readers and circulation of non fiction were on the rise. Those not enrolled in universities availed themselves of library materials. The library responded by enhancing the specialized departments. At the same time reviewing the training and educational level of the staff. Page 4. "The Times And Circulation," Hamline saw a 50% increase in activity, while Merriam worked with a 100% increase in activity. The Central library saw an increase of attendance in the reading rooms. It was perhaps the down turn in the economy that caused people to choose a less financially expensive form of entertainment. The Great Depression had begun.