At the far left you can see the tall DeWitt-Seitz Mattress Company building in Canal Park, whose plant, factory, warehouse and offices were at 390 South Lake Avenue was one of Duluth's prosperous industries. The company organized in 1905 by Henry F. Seitz and C. E. DeWitt, and manufactured all grades of mattresses and box springs, and the wholesale and jobbing of furniture and floor coverings. The DeWitt-Seitz best grade mattress and box spring, known as the Sanomade and carried the slogan "Remember the Name, the Rest is Easy," was used and advertised all over the country. Its wholesale furniture and jobbing business covered Minnesota, northern Wisconsin and Michigan, North Dakota and parts of South Dakota and Montana. Including salesmen, the company employed a total of 60 persons in its nine story building that still stands as the DeWitt-Seitz Market Place in Canal Park. In 1930, it employed "more than 40 persons" and had a payroll of $100,000. F. S. Kelly Furniture Company bought the furniture stock of DeWitt-Seitz in June 1961. De Witt-Seitz continued manufacturing mattresses and reorganized the firm, but the mattress company was sold in 1962. The Fifth Avenue West overpass is at the far right. Downtown is between with the Arena Auditorium on the harbor waterfront in the middle of the image.