Aerial view from the south village limits of New Brighton was taken by MacGillis & Gibbs Company, a pole yard company, which is seen in the lower half of the photo. Notable buildings include the First Congregational Church, New Brighton Elementary School, St. John the Baptist Catholic Church, and the New Brighton Village Hall.
Tommy Kowaksi was one of New Brighton's first policeman, but also served as the town street sweeper. This photo was taken on present day Fifth Avenue, facing north, with the Hudoba Building and the Transit House Hotel in the background.
Children of Franklin Searles, New Brighton prominent businessman, are shown: son Coy Searles; daughter Marnie Searles; friend E. Lawrence Haglund; daughter Maude Searles
Among the retail establishments in New Brighton in the 1920s was Frank Zamor's Ice Cream Parlor with Rosina Boryczka working behind the counter in 1925.
Long Lake water had a reputation for its clean quality and the ice-making industry flourished for over sixth years. A conveyer carries the ice up from the water to a platform from where it is loaded on sleighs at the Peoples Coal and Ice Company. Commercial ice houses dating back to the early 1890s were located on the north, east, and southwestern shores of the lake. They flourished until the 1950s when modernized refrigeration made them virtually extinct.
Sadie and Franklin M. Searles, prominent New Brighton businessman, in front of their 1923 vehicle with their grandchildren, Helen Searles and Donald D. Searles.
The grocery store of Schmalzbauer and Zamor, located on Front Street in the old Transit House building, was operated by Frank (Shorty) Zamor and Anton (Buff) Schmalzbauer, brothers-in law.
Otto Schmalzbauer, Jr. and Anton Schmalzbauer along with Florence Lundgren in the Home Brand Grocery Store, run by Anton and his brother-in-law Frank Zamor in the old Transit Hotel building.